Entry#5, Mayhem Hero Analysis

 Entry #5

Mayhem Hero Analysis 

The Allstate "Mayhem Hero" advertisement uses character-induced storytelling, humor, and extremely exaggerated scenes in order to persuade the audience to rely on Allstate for their insurance needs. The recurring character narrates the whole ad and highlights how accidents are unexpected, thus reassuring the audience that they feel a need to purchase their insurance. 

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Pathos is one of the most prominent rhetorical strategies used in this ad. They combine a funny aspect with anxiety-driven scenes. The mayhem scenes are entertaining and funny but emphasize the importance of good insurance like Allstate. This mix keeps the intended audience engaged without pressure. Yet reminding them that accidents happen and insurance is a guarantee to not make a dent in your savings. 

This ad also includes ethos, as we see signs of Allstate all over the city. Building trust with the audience by using a professional tone and slogan. This only builds on Allstate's authority as a reliable and dependable insurance provider. 

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